Five Floral Rules Worth Following
In celebration of the new Victoria Hagan x High Camp Supply collaboration, the celebrated interior designer and High Camp Supply founder Susan Hanson share the timeless floral philosophies they return to again and again.
Fresh flowers are perhaps the quickest way to transform a space. They can soften a room, breathe some life into a basic dining table, and make a Monday morning coffee at the kitchen counter feel a touch more intentional. They're the finishing layer that makes a home feel lived in rather than simply decorated.
It's a philosophy that has long guided interior designer Victoria Hagan and High Camp Supply founder Susan Hanson. Their new collaboration celebrates the idea that flowers aren't reserved for holidays or dinner parties—they're an everyday luxury. Below, the pair shares the timeless floral rules they return to season after season.
1. Follow Nature's Lead
Forget swapping pillows every few months. For both Hagan and Hanson, flowers are the easiest way to usher in a new season.
"I feel connected to the seasons,” says Hagan. “In the fall I bring in maple leaves, in the winter I bring in evergreens, in the spring I bring in cherry blossoms and the summer I bring in hydrangeas.”
For Hanson, the secret isn't just choosing seasonal flowers, it's choosing the freshest ones. "Fresh flowers cut-to-order are more fragrant, vibrant and bursting with life."
The debut collaboration pairs a Victoria Hagan-designed vase with High Camp Supply's signature California-grown florals.
2. KEEP IT SINGULAR
"I like simple arrangements, one or two types of flowers,” says Hagan. “It should feel easy. On a dining table I often prefer 4 or 5 bud vases and one central arrangement."
Hanson shares the same restrained approach, favoring a single variety over an elaborate mixed bouquet. "I prefer single species as opposed to mixed bouquets, particularly in modern spaces,” she says. “I arrange peonies in one vase, gardenias in another, then lilies alone and fresh garden roses in yet another vessel."
3. lean into color & scent
"Little touches of green or a pop of color makes a huge difference,” Hagan shares as her tip for arranging flowers in petite spaces.
For Hanson, fragrance is just as important as the visual arrangement. "Always arrange fresh flowers loosely, with room for blooms to open fully," she says. She favors fragrant gardenias and peonies with glossy camellia greens, adding jasmine and fresh mint during the warmer months for another layer of scent. The result is an arrangement that appeals to more than just the eye
High Camp Supply's signature hand-painted sea-blue glass vessel meets a wide wood wick for a warm, even burn.
Designed to elevate everyday rituals, it's a piece you'll continue to style long after the candle is gone.
4. find your signature
For Hanson, the most memorable homes aren't defined by how they look, but by how they make you feel. "Cement memories with signature fragrances as part of your home," she says. Returning to the same blooms—whether year-round gardenias or Casa Blanca lilies—creates a sense of home, allowing a familiar fragrance to become intertwined with the moments, celebrations, and people who fill a space.
Asked what flowers add to a room, Hagan says it best: "They bring softness and life and remind you of the beauty of nature," she says.
5. flowers are for every day
"I try and cherish the small moments because those usually end up being the big ones," says Hagan.
Hanson has a name for that philosophy: Ephemeral Luxury. "Flowers signify presence and a belief in the day at hand," she says. "Don't wait for 'someday.' Celebrate every day and value the here and now."
